An exclusive interview is a one-on-one discussion with a journalist that typically means you agree not to talk to other outlets about the topic until their article goes live. These interviews can be especially useful when a company or person has news that could be interesting to a publication’s audience.
It’s important to have a well-defined strategy for how to get your story in front of tier-one journalists. You have to know why the story is compelling enough, what the underlying metrics are (customer traction, partnerships, board perception), what assets are required, how much time it will take, etc. It may also be worth weighing up the value of an exclusive versus a multi-publisher piece. The former can be a more effective and quicker way to achieve the desired results, but the latter might not deliver the same level of impact for your business.
During the interview process, it’s common for hiring managers to ask candidates about their biggest professional achievement and how they feel about working with a team. This question gives interviewers a sense of a candidate’s pride in their work, as well as how they approach and handle conflict.
Consistently rescheduling your interview can be a red flag to a potential employer, especially if you don’t have a valid reason for doing so. It can also indicate a lack of respect for the organization and a lack of professionalism. Be sure to be prepared to address why you’ve rescheduled your interview in advance and explain how you would make up for it moving forward.